Family: Rubiaceae
Synonym: Pavetta coccinea (L.) Blume
Vernacular name: Chethi, Shekki, Kattuchethi,
Thechi, Thetti
Habit: Shrub
Habitat: Cultivated
Distribution: India, Bangladesh, Sri Lanka, Myanmar, Thaliland, Vietnam
Flowering and Fruitin: Throughout the year
Key identification features: Bushy shrubs that spread via root sprouts. The opposite leaves, elliptic to oblong in
shape, with a short acute tip at the apex. The base of the leaves is slightly
cordate. The corymbs with short
peduncles and pedicels. The berry
is didymous
Uses: The flowers of Ixora coccinea can
be used as a natural dye to impart a reddish-orange color to textiles and
fabrics.
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